Thursday, October 29, 2009

SLVDR








SLVDR is a collection developed by Rob Myers out of Laguna Beach that gives definite references to the board sport-culture of Southern California, but with a more respectable, refined, + gracious nod than most other surf wear companies that saturate the market + the graphic t-shirt worn by every other teenager at your local mall. SLVDR concentrates more on timeless style than trend, good friends + family over drinking buddies, premium materials over your poorly made cotton, + the finer-more simple things in life over the superficial scene of many action sports apparel brands. Myer is even doing his part to provide gear + clothing to poverty stricken youth around the world through his nonprofit initiative, Common Thread Project. Either way you spell it, SLVDR (pronounced Salvador) deserves recognition + exploration by providing quality pieces, coined “attainable luxury”, while having a heart to provide support + kindness to those in need.-Pjax

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